This year, our Mother’s Day campaign features the incomparable Pia Baroncini, fashion entrepreneur and founder of fashion label LPA and podcast host of “Everything is the Best”. Photographed alongside her mother under the California sun, Pia is an expectant mother herself, making it a true multigenerational affair.

The duo gracefully model the key styles from our Spring collection: the Madeline Lady, Madeline Mini Lady and Madeline straw baskets, highlighting that our handbags are made to been enjoyed and thought of as heirlooms to be passed down for future generations.

This Mother’s Day, Mark Cross has partnered with Baby2Baby, a non-profit organization that provides children living in poverty with diapers, clothing and all the basic necessities that every child deserves. From April 24 through May 6, Mark Cross is pledging 20% of proceeds from sales of women’s handbags and accessories to be donated to the organization.